Last updated: 11 August 2026

Car Valeting Sheffield (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit https://car-valeting-sheffield.co.uk, contact us, make a booking, communicate with us through WhatsApp, subscribe to our marketing communications, or otherwise use our services.

We process personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, and the Privacy and Electronic Communications Regulations 2003 (PECR).

Where EU data protection law applies to our processing, we also comply with the EU General Data Protection Regulation (EU GDPR).

1. Who we are

The data controller responsible for your personal data is:

Car Valeting Sheffield
Sheffield, United Kingdom
Email: info@car-valeting-sheffield.co.uk
Website: https://car-valeting-sheffield.co.uk

If “Car Valeting Sheffield” is a trading name rather than the legal name of the business, the legal entity name and registered/business address should be inserted here.

For privacy-related questions or requests, please contact us at info@car-valeting-sheffield.co.uk.

2. Personal data we collect

Depending on how you interact with us, we may collect the following categories of personal information:

Information you provide directly

This may include:

  • Name
  • Email address
  • Telephone/mobile number
  • Vehicle information
  • Vehicle registration number
  • Booking date and time
  • Selected valeting service
  • Location or address where a service is requested
  • Information included in booking or contact enquiries
  • Information you provide when communicating with us through WhatsApp
  • Marketing preferences
  • Any other information you voluntarily provide to us

Booking information

When you make a booking through our website, we may collect information necessary to arrange and administer your appointment.

Our website uses Bookly as a booking system. Information entered into the booking system may be processed through the systems required to provide the booking service.

Communications

If you contact us by email, telephone, WhatsApp, website forms or other communication channels, we may retain information necessary to respond to your enquiry and manage our relationship with you.

Website and technical information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate geographic information
  • Website pages visited
  • Referral source
  • Date and time of visits
  • Interaction with the website
  • Information relating to cookies and similar technologies

Some of this information may constitute personal data under applicable data protection law.

3. How we use your personal data

We may use personal information for the following purposes:

Providing and managing our services

We use your information to:

  • Process and manage bookings
  • Confirm appointments
  • Contact you regarding your booking
  • Provide requested valeting services
  • Respond to enquiries
  • Manage customer relationships
  • Deal with cancellations, changes or service-related issues
  • Provide customer support

Website operation and security

We may process technical information to:

  • Operate and maintain our website
  • Prevent fraud and abuse
  • Protect website and system security
  • Diagnose technical problems
  • Improve website functionality

Analytics

We use Google Analytics to understand how visitors use our website and to measure website performance.

Where required by law, analytics technologies are activated only after the visitor has provided the appropriate consent.

Advertising and marketing measurement

We use Google Ads tracking and Meta Pixel to measure advertising performance and, where enabled and consented to, understand interactions with our advertising and website.

These technologies may involve the collection of information about your interaction with our website and advertisements.

Where consent is required under applicable law, these technologies will not be activated until you have provided the relevant consent.

Email marketing

If you subscribe to our newsletter or otherwise provide valid consent to receive marketing communications, we may use your email address to send information about our services, offers, promotions and other relevant updates.

You can withdraw your marketing consent at any time by using the unsubscribe mechanism included in our marketing emails or by contacting us.

Under PECR, marketing emails to individuals generally require consent unless a specific legal exception applies, such as the applicable “soft opt-in” for existing customers. citeturn0search4turn0search7

Legal and administrative purposes

We may use personal information where necessary to:

  • Comply with legal or regulatory obligations
  • Establish, exercise or defend legal claims
  • Maintain business records
  • Prevent fraud
  • Protect our rights, property and customers

4. Lawful bases for processing

Depending on the circumstances, we rely on one or more of the following lawful bases under Article 6 of the UK GDPR and, where applicable, the EU GDPR.

Contract

We may process your personal data where it is necessary to take steps at your request before entering into a contract or to perform a contract with you.

For example, this applies when processing information required to arrange and provide a booked valeting service.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided that those interests are not overridden by your rights and freedoms.

Examples may include:

  • Managing our customer relationships
  • Operating and improving our website
  • Maintaining website security
  • Preventing fraud
  • Maintaining business records
  • Responding to customer enquiries
  • Certain forms of business administration and marketing where permitted by law

Where we rely on legitimate interests, we consider the impact of the processing on individuals and take appropriate safeguards.

Consent

We rely on consent where applicable, including for:

  • Non-essential cookies
  • Certain analytics technologies
  • Certain advertising and tracking technologies
  • Newsletter and marketing communications where consent is required

You may withdraw consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Legal obligation

We may process personal data where necessary to comply with a legal obligation to which we are subject.

5. Cookies and similar technologies

Our website uses cookies and similar technologies.

These include technologies used for:

  • Essential website functionality
  • Booking functionality
  • Analytics
  • Advertising measurement
  • Marketing and advertising

Non-essential cookies and similar technologies are used only where the required consent has been obtained.

For further information, please see our Cookie Policy.

6. Who we share your personal data with

We may share personal data with trusted third parties where necessary to operate our business and provide our services.

Depending on the services you use, these may include:

  • Booking and appointment-management providers, including Bookly
  • Website hosting and technical service providers
  • Email and communications providers
  • Google services, including Google Analytics and Google Ads
  • Meta services, including Meta Pixel
  • Professional advisers
  • IT, security and infrastructure providers
  • Payment providers, where applicable
  • Government authorities, regulators or law-enforcement bodies where legally required

Third-party providers may process personal data on our behalf and are required to provide appropriate contractual and technical safeguards where applicable.

We do not sell your personal data.

7. International transfers

Some of our service providers may process personal data outside the United Kingdom or European Economic Area.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is lawful under applicable data protection law.

Depending on the circumstances, this may include reliance on:

  • An applicable adequacy decision;
  • The UK International Data Transfer Agreement or UK Addendum;
  • EU Standard Contractual Clauses;
  • Other legally recognised transfer mechanisms.

Where appropriate, further information about relevant safeguards can be requested by contacting us at info@car-valeting-sheffield.co.uk.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, contractual or reporting requirements.

Typical retention periods may include:

Booking and customer records: retained for as long as necessary to manage the customer relationship and for legitimate business, accounting, tax or legal purposes.

Enquiry information: retained for as long as necessary to respond to and manage the enquiry and any resulting relationship.

Marketing information: retained until you unsubscribe or withdraw consent, subject to any information we need to retain to ensure that we do not send you unwanted marketing.

Website analytics and advertising data: retention is determined partly by the configuration and retention settings of the relevant third-party services.

Legal records: retained for the period required by applicable law or for as long as reasonably necessary to establish, exercise or defend legal claims.

We periodically review the information we hold and delete or anonymise information that is no longer required.

9. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to certain processing
  • Request portability of certain personal data
  • Withdraw consent where processing is based on consent
  • Object to direct marketing
  • Request information about certain automated decision-making or profiling where applicable

These rights are subject to certain legal conditions and exemptions.

Further information about individual data protection rights is available from the UK’s Information Commissioner’s Office (ICO). citeturn1search4

To exercise your rights, contact:

info@car-valeting-sheffield.co.uk

We may need to verify your identity before responding to a request.

10. Marketing communications

If you have subscribed to our newsletter or otherwise provided the required permission to receive marketing communications, we may send you information about:

  • Car valeting services
  • Special offers
  • Promotions
  • Discounts
  • Business updates
  • Other services that may be relevant to you

Every marketing email should provide a clear and simple way to unsubscribe.

You can also contact us at info@car-valeting-sheffield.co.uk to stop receiving marketing communications.

We will respect requests to stop direct marketing and maintain appropriate suppression records where necessary to ensure that we do not contact you again inappropriately.

11. WhatsApp

If you choose to contact us using WhatsApp, information you provide through WhatsApp will be processed both by us and by WhatsApp/Meta in accordance with their respective terms and privacy practices.

We recommend that you do not send unnecessary sensitive or confidential information through WhatsApp.

12. Third-party websites

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices of third-party websites.

We recommend reviewing the privacy notice of any third-party website before providing personal information.

13. Children’s privacy

Our services and website are not specifically directed at children.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can review and delete the information where appropriate.

14. Data security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Destruction
  • Misuse
  • Alteration
  • Unauthorised disclosure

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

15. Personal data breaches

If we become aware of a personal data breach, we will assess the breach and take appropriate action in accordance with applicable data protection law, including notifying the relevant supervisory authority and affected individuals where legally required.

16. Automated decision-making and profiling

We do not use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

Our use of advertising and analytics technologies may involve measurement, audience segmentation or similar profiling for advertising purposes. These activities are subject to applicable consent and data protection requirements.

17. Complaints

If you have concerns about how we process your personal data, please contact us first:

Email: info@car-valeting-sheffield.co.uk

You also have the right to complain to the UK’s data protection supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/

If you are located in the European Economic Area and EU GDPR applies to our processing, you may also have the right to complain to the data protection supervisory authority in the EU Member State where you live, work or believe an infringement occurred. citeturn1search1

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or data-processing practices.

The latest version will always be published on our website with the applicable “Last updated” date.

19. Contact us

If you have questions about this Privacy Policy or how we process personal data, contact:

Car Valeting Sheffield
Sheffield, United Kingdom
Email: info@car-valeting-sheffield.co.uk